CHOREND has become one of the leading watch brands in China after 20 years of polishing and exploration. The brand's founding team started in the 1980s at a small watch repair shop on a street corner and has since expanded to have physical stores throughout China and exports to over 20 countries worldwide.
In 2005, CHOREND established its own brand and launched the first business watch series, the Brilliant series, which quickly gained popularity among consumers for its unique design and high-quality products. Within a year, the brand had established its first physical store in Zhengzhou, and within two years, had expanded to 32 physical stores in major cities like Chengdu and Xi'an. The brand continued to expand, and by 2011, it had physical stores in northern cities like Harbin and Changchun.
CHOREND has always insisted on independent design, with each new product undergoing thousands of adjustments to express each creative concept with precision. Every CHOREND watch is regarded as a work of art. In 2008, CHOREND launched the Charm series, which featured the first colored shell craft female watch that was well-received by consumers. In 2010, CHOREND introduced the Swiss Ronda movement, which was combined with the CHOREN3027 series to win the title of the most popular quartz watch of the year. In 2013, CHOREND released the Wave-Riding series, which focused on the needs of new-era business elites with its black-and-white striped dial and light luxury diamond decoration, leading the market in a new direction. In 2018, CHOREND released the Minimalist series, which featured elegant lines and pure color design, creating an enduring classic.
As the brand has continued to develop, CHOREND has increased its number of physical stores to 63 in 2020, providing convenient services for its fans. In 2021, CHOREND expanded further to 78 physical stores in China and started to expand overseas to more than 20 countries, earning a reputation for high quality in both domestic and international markets. This demonstrates that CHOREND has become a watch brand with a complete industrial chain and global influence, earning more and more consumers' love and trust.
In 2022, CHOREND will continue to adhere to independent design and launch more innovative and high-quality products to meet the needs of consumers and expand into even broader market space. We believe that CHOREND will become a leading brand in the global watch industry and contribute to China's manufacturing industry in the world stage.
